ON & ON is an OLED TV that combines the digital and the analogue. TVs are becoming less of a centre piece for the living room, the traditional television set format is slowly fading away as people are diverting to other screens to watch all sorts of media. We think LG transparent OLED panel technology might offer a good opportunity to replace the black screen, with our design we propose a television that doubles as a picture frame, filling the gaps between its occasional use. That is why we named it ON & ON, because even when switched off it will have something to show, and this without energy consumption. Turned on, the OLED display offers the perfect quality for your favourite shows, but when you switch the screen off, ON & ON becomes a simple frame displaying personal items. Its rubberised contour allows it to lean anywhere at home, bringing a casual atmosphere to the space, it will simply look like a picture frame, making the TV disappearing. Two quick-release holders can be removed from the frame in order to slide a poster, a photo or any other flat object behind the display. Using a 35” transparent OLED panel, ON & ON is a discreet TV that is silently staying in the background, as an accessory to the space and not a statement piece.

The project has been shortlisted in Dezeen and LG's OLEDs Go! competition.

photography © studio CPRV