#eye

ON & ON
LG, 2021, UK

ON & ON is an OLED TV that combines the digital and the analogue. TVs are becoming less of a centre piece for the living room, the traditional television set format is slowly fading away as people are diverting to other screens to watch all sorts of media. We think LG transparent OLED panel technology might offer a good opportunity to replace the black screen, with our design we propose a television that doubles as a picture frame, filling the gaps between its occasional use. That is why we named it ON & ON, because even when switched off it will have something to show, and this without energy consumption. Turned on, the OLED display offers the perfect quality for your favourite shows, but when you switch the screen off, ON & ON becomes a simple frame displaying personal items. Its rubberised contour allows it to lean anywhere at home, bringing a casual atmosphere to the space, it will simply look like a picture frame, making the TV disappearing. Two quick-release holders can be removed from the frame in order to slide a poster, a photo or any other flat object behind the display. Using a 35” transparent OLED panel, ON & ON is a discreet TV that is silently staying in the background, as an accessory to the space and not a statement piece.

The project has been shortlisted in Dezeen and LG's OLEDs Go! competition.

photography © studio CPRV

C P R V


CPRV industrial design practice is a collaborative project run by Camille Paillard and Romain Voulet, working between London and Marseille. Formed by designers gathered together from different backgrounds, the creative office designs product, lighting, furniture, interior spaces and all things to live with. The studio’s body of work is informed by an intuitive understanding of contemporary life, sensitive to context of use and always looking for a balance between materiality, simplicity and usefulness in its designs.





contact


C P R V
studio@cp-rv.com
+33 6 12 77 06 75 (FR)
+44 7 761 668 626 (UK)

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gallery store    ︎︎︎︎


This is our online gallery store, selling products designed by CPRV. It will be an evolving selection of items for sale, ranging from one off’s, prototypes, project book, limited editions and other studio material. We are a small team and human, so please allow for 2 to 5 days before your order is shipped. If you have any questions, please do not hesitate to contact us.
partners


Camille Paillard, practiced as designer at JLK DS studio and Tom Dixon, where she worked on bespoke furniture as well as on hotels, restaurants and private interiors; for clients such as Tom Dixon, Philippe Malouin, a:tifakt, Hennessy and De Sede. Prior to this, her experience as designer included positions at Front Design, and Philippe Starck. She studied design for luxury and craftsmanship at ECAL in Switzerland, where she graduated in 2012.



Romain Voulet, former designer at Industrial Facility, under Sam Hecht and Kim Colin, where he created home furniture, office systems and things to live with; for industry pioneers such as Herman Miller, Muji or Mattiazzi. He previously practiced at Youmeus Design where he designed everyday objects for clients such as Panasonic, Joseph Joseph, Nokia and Kenwood. He studied industrial design at EID in the South of France, where he graduated in 2011.




clients


Licht Gallery, UTIL, Ligne Roset, Cinna, LG, Samsung,  Damyel, Haier, Kolektiv Gallery, YSL, Doulton, Baccarat, Loose Joints, Azur, B—Line